No one knows the dynamics of a winning team better than Pat Riley, one of pro basketball's most successful coaches. The Winner Within is his game plan for team players in every aspect of life: business, family, or sports. Riley uses his own examples of success--in and out of sports--to show how any group can blend its talents to create lasting success.

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A successful motivational management speaker offers an innovative approach to building collaborative relationships, both professional and personal. The author is a former judge for the California state agency that oversaw dispute resolution and collective bargaining for state employees. He has successfully mediated almost 2,000 disputes.

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This book shows professionals--from lawyers and sales executives to management and financial consultants--how to create broad-based, profitable, and lasting relationships with their clients.

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Clients for Life: Evolving f…

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ARE YOU READY FOR THE LEADERSHIP MOMENT?Merck's ROY VAGELOS commits millions of dollars to develop a drug needed only by people who can't afford it -- EUGENE KRANZ struggles to bring the Apollo 13 astronauts home after an explosion rips through their spacecraft -- ARLENE BLUM organizes the first women's ascent of one of the world's most dangerous mountains -- JOSHUA LAWRENCE CHAMBERLAIN leads his tattered troops into a pivotal Civil War battle at Little Round Top -- JOHN GUTFREUND loses Salomon Brothers when his inattention to a trading scandal almost topples the Wall Street giant -- CLIFTON WHARTON restructures a $50 billion pension system direly out of touch with its customers -- ALFREDO CRISTIANI transforms El Salvador's decade-long civil war into a negotiated settlement -- NANCY BARRY leads Women's World Banking in the fight against Third World poverty -- WAGNER DODGE faces the decision of a lifetime as a fast-moving forest fire overtakes his firefighting crew

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This text teaches students about the tasks of marketing: product development, methods of pricing, means of distinction, advertising, promotion, selling, and methods of business management. Each chapter contains a high-interest case study, and end-of-chapter materials include enrichment and extension features.

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Webworks: An Entrepreneurial…

Let students conduct their own career research with Exploring the World of Work: An Interactive Career Planner CD-ROM. Career Communications, Inc. and Glencoe/McGraw-Hill have created an innovative career exploration CD-ROM that any student can use, regardless of grade level.

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Exploring the World of Work …

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Cassidy, a leading financial journalist and a staff writer at "The New Yorker, " relates the stories of Netscape, Yahoo!, America Online, Amazon.com, and other Internet companies. In a lively and entertaining narrative, he traces the rise of Internet stocks and the development of a populist stock market culture to the end of the Cold War.

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Dot.Con: How America Lost It…

Johnson, author of "Who Moved My Cheese?, " and his timeless guide reveals the unique secrets of salesmanship that can make anyone a success in all aspects of life and work. Behind every sale is a person, Johnson advises. Using the extraordinary One Minute methods, anyone can profit immeasurably by helping others to get what they want--and need.

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Presenting the period from a historical perspective, noted journalist and financial reporter Mahar explores the remarkable Bull Market that began in 1982 and just ended in the early 2000s.

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Bull!: A History of the Boom…

The bestselling authors of "The Fall of Advertising and the Rise of PR" return with a revealing look at the process of brand building.

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The Origin of Brands: How Pr…

The author presents a practical, real-world program based on seven key skills that will turn a small business into a world-class operation.

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E-Myth Mastery: The Seven Es…

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Described as America's #1 manager, Jack Welch now lays out the real "stuff" of work in this new title that is destined to become the bible of business for generations to come. "Winning" clearly and succinctly lays out the answers to the most difficult, important questions people face both on and off the job.

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A noted social commentator and trend analyst asserts that out-of-the-box thinking is distracting too many businesses from their core competencies, leading to a heightened reliance on consultants, market research, and competitive bluster.

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Get Back in the Box: How Bei…

One of eBay's top sellers and greatest success stories shows how the road to financial freedom can be paved on the world's largest trading post.

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Now available in trade paperback comes the runaway #1 "New York Times" bestseller that's caught fire in America's heartland.

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The FairTax Book: Saying Goo…

The author of the #1 international bestseller "Men Are from Mars, Women Are from Venus" now brings his insights to the world of business relationships.

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How to Get What You Want at …

This newly revised edition of the "New York Times" bestseller offers a view of how the world really works, from two of today's most original thinkers.

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Freakonomics REV Ed: A Rogue…

Did you know that games can be a terrifically effective way to build team spirit, communication, and trust among people who work together day in and day out? Now you can spark morale in any work group by choosing from 70 stimulating games and activities specifically designed for the manager who's looking to raise sagging morale in a department, liven up boring staff meetings, enable team members to collaborate smoothly and effectively, and much more!

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The Big Book of Team Buildin…

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The Spin Selling Fieldbook: …

You've got your hands on one of the greatest marketing manuals ever written--the classic that defines the strategies, plans, and campaigns of today's marketing battlefield. Marketing is war. To triumph over the competition, it's not enough to target customers. Marketers must take aim at their competitors--and be prepared to defend their own turf from would-be attackers at all times. This indispensable guide gives smart fighters the best tactics--defensive, offensive, flanking, and guerrilla. It's the book that wrote the new rules! Praise For "Marketing Warfare": "By far the most valuable and exiting business book to come along in years."--Glamour "Had Coca-Cola only listened to Trout and Ries, it would have known that to tamper with the Real Thing would be to court disaster."--New York "Chock-a-block with examples of successful and failed marketing campaigns. . .Makes for a very interesing and relevant read."--USA Today

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