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This text teaches students about the tasks of marketing: product development, methods of pricing, means of distinction, advertising, promotion, selling, and methods of business management. Each chapter contains a high-interest case study, and end-of-chapter materials include enrichment and extension features.

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Let students conduct their own career research with Exploring the World of Work: An Interactive Career Planner CD-ROM. Career Communications, Inc. and Glencoe/McGraw-Hill have created an innovative career exploration CD-ROM that any student can use, regardless of grade level.

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Exploring the World of Work …

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Cassidy, a leading financial journalist and a staff writer at "The New Yorker, " relates the stories of Netscape, Yahoo!, America Online, Amazon.com, and other Internet companies. In a lively and entertaining narrative, he traces the rise of Internet stocks and the development of a populist stock market culture to the end of the Cold War.

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Dot.Con: How America Lost It…

Johnson, author of "Who Moved My Cheese?, " and his timeless guide reveals the unique secrets of salesmanship that can make anyone a success in all aspects of life and work. Behind every sale is a person, Johnson advises. Using the extraordinary One Minute methods, anyone can profit immeasurably by helping others to get what they want--and need.

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Presenting the period from a historical perspective, noted journalist and financial reporter Mahar explores the remarkable Bull Market that began in 1982 and just ended in the early 2000s.

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Bull!: A History of the Boom…

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The author presents a practical, real-world program based on seven key skills that will turn a small business into a world-class operation.

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E-Myth Mastery: The Seven Es…

Described as America's #1 manager, Jack Welch now lays out the real "stuff" of work in this new title that is destined to become the bible of business for generations to come. "Winning" clearly and succinctly lays out the answers to the most difficult, important questions people face both on and off the job.

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A noted social commentator and trend analyst asserts that out-of-the-box thinking is distracting too many businesses from their core competencies, leading to a heightened reliance on consultants, market research, and competitive bluster.

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Get Back in the Box: How Bei…

Now available in trade paperback comes the runaway #1 "New York Times" bestseller that's caught fire in America's heartland.

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The FairTax Book: Saying Goo…

Tulgan shows bosses how to get things done, giving a clear, eight-step path to empower them to be the best bosses they can be.

5,346円

It's Okay to Be the Boss: Th…

This newly revised edition of the "New York Times" bestseller offers a view of how the world really works, from two of today's most original thinkers.

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Freakonomics REV Ed: A Rogue…

A shortand outline for almost every word in the English language."The GREGG Shorthand Dictionary Simplified" is divided into two parts: Part I contains 26,098 words most commonly used in notation with their official shorthand outlines. Also included are words that are frequently used in such fields as medicine, law, engineering, chemistry, and many others. These words represent a large range of vocabulary, omitting derivites that are not needed in shorthand. Part II contains 2,604 proper names and geographic expressions including a list of 72 commonly used abbreviations. This valuable reference should be part of the library of every shorthand writer.

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Did you know that games can be a terrifically effective way to build team spirit, communication, and trust among people who work together day in and day out? Now you can spark morale in any work group by choosing from 70 stimulating games and activities specifically designed for the manager who's looking to raise sagging morale in a department, liven up boring staff meetings, enable team members to collaborate smoothly and effectively, and much more!

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The Big Book of Team Buildin…

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The Spin Selling Fieldbook: …

You've got your hands on one of the greatest marketing manuals ever written--the classic that defines the strategies, plans, and campaigns of today's marketing battlefield. Marketing is war. To triumph over the competition, it's not enough to target customers. Marketers must take aim at their competitors--and be prepared to defend their own turf from would-be attackers at all times. This indispensable guide gives smart fighters the best tactics--defensive, offensive, flanking, and guerrilla. It's the book that wrote the new rules! Praise For "Marketing Warfare": "By far the most valuable and exiting business book to come along in years."--Glamour "Had Coca-Cola only listened to Trout and Ries, it would have known that to tamper with the Real Thing would be to court disaster."--New York "Chock-a-block with examples of successful and failed marketing campaigns. . .Makes for a very interesing and relevant read."--USA Today

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A quick introduction on how to use Lean Six Sigma toimprove your workplace, meet your goals, andbetter serve your customers.Lean Six Sigma combines the two most important improvement trends of our time: making work "better" (using Six Sigma) and making work "faster" (using Lean principles). In this plain-English guide, you'll discover how this remarkable quality improvement method can give you the tools to identify and eliminate waste and quality problems in your own work area.Packed with diagrams, cartoons, and real-life examples, "What is Lean Six Sigma?" reveals the "four keys" of Lean Six Sigma and how they apply to your own job: Delight your customers with speed and quality Improve your processes Work together for maximum gainBase decisions on data and facts You'll see the big picture of what your company hopes to gain with Lean Six Sigma, how it may affect your work area, and what it can mean to you personally.

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A proven system for improving your own work and for working better in a teamUsed by such organizations as the Walt Disney Company, Silicon Graphics, the Federal Reserve Bank, and the CIA, the Enneagram is a proven psychological system based on nine number types that helps people achieve self-awareness and develop strategic approaches to interpersonal interactions. In "Bringing Out the Best in Yourself at Work," Enneagram teacher and business consultant Ginger Lapid-Bodga shows professionals how to apply this popular tool to their work as a way to improve their productivity and help them build positive relationships among coworkers. This practical guide explains how to use the Enneagram to: Communicate more effectivelyProvide constructive feedback Prevent and resolve conflict Bring out their strongest leadership skills Discover methods for professional developmentWork better in teams

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Bringing Out the Best in You…

Vince Lombardi is considered by most to be the greatest NFL coach ever. His leadership and motivational skills drove the Green Bay Packers to four NFL titles in seven years, an amazing record that has yet to be equaled. "The Lombardi Rules "examines the strategies and techniques that Lombardi followed to achieve his unprecedented success. Especially valuable in today's take-no-prisoners business environment, it provides an insider's look at Lombardi's remarkable methods and how they can be transformed to any field or endeavor.

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The Lombardi Rules: 25 Lesso…

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Words That Sell, Revised and…

Keen insight on the transformational power of Starbucks."-Dr. Jackie Freiberg, bestselling coauthor, "Guts!" and "Nuts!" "Practical, proven ideas and strategies that you can apply immediately."-Brian Tracy, bestselling author of "Million Dollar Habits" How did Starbucks turn a cup of coffee into a worldwide business phenomenon? With unique access to Starbucks personnel and resources, Joseph Michelli isolated the 5 key leadership principles that transformed an ordinary idea into an extraordinary experience. Principle 1: Make It Your Own Principle 2: Everything Matters Principle 3: Surprise and Delight Principle 4: Embrace Resistance Principle 5: Leave Your Mark

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