This updated edition of the definitive introduction to economics addresses urgent topical issues, including the increasing inequality in the distribution of income, the impact of the "globalization" of capitalism, and the far-reaching effects of new technology. Charts throughout.

2,851円

ECONOMICS EXPLAINED(P)

How much do we know about why we buy? Lindstrom presents the astonishing findings from his groundbreaking, three-year, $7 million neuromarketing study, a cutting-edge experiment that peered inside the brains of 2,000 volunteers from all around the world as they encountered various ads, logos, commercials, brands, and products. 邦訳題は『買い物する脳 - 驚くべきニューロマーケティングの世界』(早川書房)。タイトルの"BUYOLOGY"は、著者がCEOを務める企業の名前でもある。2000人という調査対象の研究成果から、宣伝やマーケティングの効果を脳科学の観点から論ずる。果たして以前から言われている宣伝のセオリーは本当に正しいのか？どんな宣伝で人の脳はどのような反応をするのか？モノやサービスを本当に宣伝で売りたいビジネス・パーソンにとっての、画期的ビジネス書。

3,762円

Buyology: Truth and Lies Abo…

6,336円

Invent and Wander: The Colle…

3,564円

Leadership Is an Art

3,564円

Manifesto for a Moral Revolu…

Managing your boss: Isn't that merely manipulation? Corporate cozying up? Not according to John Gabarro and John Kotter. In this handy guidebook, the authors contend that you manage your boss for a very good reason: to do your best on the job--and thereby benefit not only yourself but also your supervisor and your entire company.

1,584円

Managing Your Boss

2,059円

How to Be Rich

A harmoniously interwoven collection of perspectives that provides a deep sense of the powerful role that the notion of possibility can play in every aspect of life, "The Art of Possibility" is "as applicable in the workplace as it is in an intimate relationship" ("The Boston Globe").

4,356円

The Art of Possibility: Tran…

The narratives in this book are of journeys made in three wildernesses - on a coastal island, in a Western mountain range, and on the Colorado River in the Grand Canyon. The four men portrayed here have different relationships to their environment, and they encounter each other on mountain trails, in forests and rapids, sometimes with reserve, sometimes with friendliness, sometimes fighting hard across a philosophical divide.

3,762円

Encounters with the Archdrui…

Filled with instructive examples and step-by-step guidelines on how to develop the style, spirit, and techniques of a first-rate salesperson, How I Raised Myself From Failure To Success In Selling serves as an inspiration to anyone in the business of selling.

4,356円

How I Raised Myself from Fai…

8,294円

Administrative Behavior, 4th…

The author of "The 7 Habits of Highly Effective People" urges readers to go beyond effectiveness into a whole other dimension of human experience--the potential for greatness.

4,158円

The 8th Habit: From Effectiv…

The crucial challenge of the world today is to find one's voice and inspire others to find theirs. This companion workbook to "The 8th Habit" provides readers with application exercises, as well as the opportunity to score self-assessments and answer questions designed to encourage deeper insights.

3,564円

The 8th Habit Personal Workb…

The groundbreaking and premier work on nonprofit organizations The nonprofit sector is growing rapidly, creating a major need for expert advice on how to manage these organizations effectively. Management legend Peter Drucker provides excellent examples and explanations of mission, leadership, resources, marketing, goals, and much more. Interviews with nine experts also address key issues in this booming sector.

3,960円

Managing the Non-Profit Orga…

The author of "Getting to Yes" teams with Harvard psychologist Daniel Shapiro to show readers how to use emotions to turn a disagreement--big or small, professional or personal--into an opportunity for mutual gain.

3,564円

Beyond Reason: Using Emotion…

This powerhouse of a concept contends that the corporation is created by law to function like a psychopathic personality, whose destructive behavior, if unchecked, leads to scandal and ruin.

3,762円

The Corporation: The Patholo…

Most managers know that revitalization in their companies must occur from the ground up. But how to get that message to employees without applying the kind of pressure that makes them even less productive? The answer is empowerment. In this motivating book, you will find specific strategies designed to help you encourage responsibility, acknowledgment, and creativity so that employees feel they "own" their jobs. It's all here, in an accessible guide for the successful managers of tomorrow.

3,762円

Zapp! the Lightning of Empow…

Backed by imaginative reporting and insights, Eisenberg urges people to assume control and responsibility for their standard of living, and take greater aim on their long-term aspirations. Not an investment guide, this is a revealing look at common financial and emotional conflicts and how to control them.

3,564円

The Number: What Do You Need…

4,950円

My Years with General Motors

5,742円

Integrity Selling for the 21…

Monkey Business" is the hilarious confession of two young investment bankers of what it's like at ground zero on The Street. This tell-all pulls off Wall Street's suspenders and gives the reader the inside skinny on what working at an investment bank is all about.

3,960円

Monkey Business: Swinging Th…

Here are money-making secets that can change your life. Inspired by Andrew Carnegie's magic formula for success, this book will teach you the secrets that will bring you a fortune. It will show you not only what to do but how to do it. Once you learn and apply the simple, basic techniques revealed here, you will have mastered the secret of true and lasting success. And you may have whatever you want in life. "From the Paperback edition.

2,524円

Think and Grow Rich: The Ins…

9,900円

Say It with Charts: The Exec…

How did you feel after your last interaction with another person? Did that person -- your spouse, best friend, coworker, or even a stranger -- "fill your bucket" by making you feel more positive? Or did that person "dip from your bucket," leaving you more negative than before? The number one New York Times and number one Business Week bestseller, "How Full Is Your Bucket?" reveals how even the briefest interactions affect your relationships, productivity, health, and longevity. Organized around a simple metaphor of a dipper and a bucket, and grounded in 50 years of research, this book will show you how to greatly increase the positive moments in your work and your life -- while reducing the negative. Filled with discoveries, powerful strategies, and engaging stories, "How Full Is Your Bucket?" is sure to inspire lasting changes and has all the makings of a timeless classic.

4,950円

How Full Is Your Bucket? Exp…

2,772円

The Science of Getting Rich:…

6,930円

McKinsey Mind

[Taleb is] Wall Street's principal dissident. . . . [Fooled By Randomness] is to conventional Wall Street wisdom approximately what Martin Luther's ninety-nine theses were to the Catholic Church." ーMalcolm Gladwell, "The New Yorker" Finally in paperback, the word-of-mouth sensation that will change the way you think about the markets and the world.This book is about luck: more precisely how we perceive luck in our personal and professional experiences. Set against the backdrop of the most conspicuous forum in which luck is mistaken for skill-the world of business-Fooled by Randomness" "is an irreverent, iconoclastic, eye-opening, and endlessly entertaining exploration of one of the least understood forces in all of our lives.

4,554円

Fooled by Randomness: The Hi…

In this bestselling book, the cofounder of Hewlett-Packard, one of the world's leading technology corporations, tells the story of the creation and phenomenal success of his company and explains the innovative management techniques that made it happen. For entrepreneurs and managers alike, the wisdom found in these pages offers the hard-won and battle-tested practical experience of a proven and respected leader. Illustrations.

3,564円

The HP Way: How Bill Hewlett…

This is a modern classic." --Paul A. Samuelson, First American Nobel Prize Winner in Economics "The best book there is about the stock market and all that goes with it." --"The New York Times Book Review" "Anyone whose orientation is toward where the action is, where the happenings happen, should buy a copy of The Money Game and read it with due diligence." --"Book World" " 'Adam Smith' is a veteran observer and commentator on the events and people of Wall Street.... His thorough knowledge of financial affairs gives his observations a great degree of authenticity. But the joy of reading this book comes from his delightful sense of humor. He is a lively and ingeniously witty writer who never stoops to acerbity. None of the solemn, sacred cows of Wall Street escapes debunking." --"Library Journal

3,168円

The Money Game

Basing his latest book on the theory that 'successful people think differently than unsuccessful people, ' Maxwell (author of bestselling "The 21 Irrefutable Laws of Leadership" and "Running with the Giants") guides readers on the journey of mastering 'good thinking' to achieve their personal and professional potential."--"Publishers Weekly.

3,960円

Thinking for a Change: 11 Wa…

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