This is a powerful new approach to marketing that will multiply the impact of every dollar invested. Comprehensive research by Doug Hall details marketing initiatives that will deliver sustained success. What makes this book's teaching more reliable and reproducible than others is its foundation on hard data reflecting customer, industrial, and business-to-business marketing, not "guru opinions." After reading "Jump Start Your Marketing Brain, " readers will know how to more effectively and efficiently market and sell their brand, their services, their products, and even themselves!

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The most successful coach in college basketball history, and among the most beloved, offers his comprehensive program for building and maintaining winning teams in sports, business, and life.

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The Robber Barons

A Virtual CEO reveals how to blaze a path of professional and personal success by playing the game by your own rules.

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New in paperback--the bold new strategy for reinventing competition, written by the authors of the popular Reengineering the Corporation. Treacy and Wiersma describe in detail how companies such as Wal-Mart, Southwest Airlines, Charles Schwab, and Intel are creating havoc for their competitors by raising and reshaping customers' value expectations.

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our modern world, even though it was appropriate to older, simpler times. Working with imagination and often hilarious computer simulations, Dietrich Dorner provides a compass for intelligent planning and decision-making that can sharpen the skills of managers and policy-makers everywhere.

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The Logic of Failure: Recogn…

Most people remember the youth counterculture of the 1960s, but Thomas Frank shows that another revolution shook American business during those boom years. He shows how the youthful revolutionaries were joined--and even anticipated--by such unlikely allies as the advertising industry and the men's clothing business. Halftones & tables.

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The Conquest of Cool: Busine…

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The Fatal Conceit: The Error…

Knowledge of Asian business is dominated by conventional wisdom. In this revised and updated edition of "The Asian Insider," bestselling author, Michael Backman, has researched beneath the surface to reveal the things that you need to know about Asian business. This paperback edition has an important new chapter on the massive, booming Chinese consumer market and updated chapters on China's fast paced economy, India's emerging economy, outsourcing in India, corruption and many other key essentials for Asian Insiders.

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The Asian Insider: Unconvent…

The world's oldest and best-organized conglomerate reveals management techniques everyone can use. Unlike other guides to business, this book shuns theoretical verbiage to present the philosophy of leadership that founded and captained "The Silent Empire" through centuries of expansion and success. The plans of action and gems of counsel contained herein are neither violent nor criminal; rather, they reflect a penetrating understanding of the dynamics of human nature.

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The Mafia Manager: A Guide t…

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Drawing on cutting-edge neuroscience and psychology, the author shows how the difference between good decision-making and bad has nothing to do with how much information that can be processed quickly, but on the few particular details on which people focus.

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Blink: The Power of Thinking…

Hip, funny, and based on unparalleled expertise, "The Motley Fool Personal Finance Workbook" is tailor-made for these uncertain financial times. Includes the basics of money management in an easy-to-follow, quick-witted series of step-by-step exercises and fill-in-the-blank forms and charts.

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Introduction by Robert Reich Commentary by R. H. Campbell and A. S. Skinner Adam Smith's masterpiece, first published in 1776, is the foundation of modern economic thought and remains the single most important account of the rise of, and the principles behind, modern capitalism. Written in clear and incisive prose, "The Wealth of Nations" articulates the concepts indispensable to an understanding of contemporary society; and Robert Reich's Introduction both clarifies Smith's analyses and illuminates his overall relevance to the world in which we live. As Reich writes, "Smith's mind ranged over issues as fresh and topical today as they were in the late eighteenth century--jobs, wages, politics, government, trade, education, business, and ethics." Includes a Modern Library Reading Group Guide "From the Trade Paperback edition.

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Making Markets: How Firms Ca…

Negotiation--whether brokering a deal, mediating a dispute, or writing up a contract--is both a necessary and challenging aspect of business life. This guide helps managers to sharpen their skills and become more effective deal makers in any situation.

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When it comes to project management, success lies in the details. This book walks managers through every step of project oversight from start to finish. Thanks to the book's comprehensive information on everything from planning and budgeting to team building and after-project reviews, managers will master the discipline and skills they need to achieve stellar results without wasting time and money.

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Harvard Business Essentials …

In his nearly thirty years of teaching leadership, John Maxwell has encountered this question again and again: How do I apply leadership principles if I'm not the boss? In The 360 Degree Leader Workbook, Maxwell addresses that very question and takes the discussion even further. You don't have to be the main leader, asserts Maxwell, to make significant impact in your organization. Good leaders are not only capable of leading their followers but are also adept at leading their superiors and their peers. Debunking myths and shedding light on the challenges, John Maxwell offers specific principles for Leading Down, Leading Up, and Leading Across. 360-Degree Leaders can lead effectively, regardless of their position in an organization. By applying Maxwell's principles, you will expand your influence and ultimately be a more valuable team member.

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The 360 Degree Leader Workbo…

Leadership expert John Maxwell believes attitude is one thing that can make all the difference in someone's life---and now shows how to make it one's best asset.

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The Difference Maker: Making…

Filled with smart tips given in the Fox signature style, this hard-hitting collection of sales advice shows how to woo, pursue, and finally win any customer.

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How to Become a Rainmaker: T…

An elegant, insightful, and extremely effective textbook on development economics. It combines astute theoretical reasoning with a firm grip on empirical circumstances, including institutional possibilities and limitations. There is real originality here without sacrificing usefulness and accessibility."--Amartya Sen, Winner of the 1998 Nobel Prize for Economics, Harvard University

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Development Economics

The co-authors of "Primal Leadership" now provide an indispensable guide to overcoming the vicious cycle of stress, sacrifice, and dissonance that afflicts many leaders. "Resonant Leadership" offers the inspiration and tools to spark and sustain resonance in leaders and those who follow them.

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Resonant Leadership: Renewin…

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The Complete Academic Search…

Updated and featuring a new Introduction by the author, this business classic provides definitive guidance for managers on how to select and implement the tactics that will create the most value for shareholders and businesses.

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Creating Shareholder Value: …

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The Heart Aroused: Poetry an…

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The Ten Faces of Innovation:…

In this life-changing book, Steven Scott reveals the often-overlooked wisdom for achieving breakthrough success, as he powerfully and practically equips readers to apply Solomon's inspired wisdom to accomplish their business, relational, and spiritual purposes.

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The Richest Man Who Ever Liv…

The author of the national bestseller "The Fred Factor" presents fresh, inspiring advice on how people can practice the art of leadership in order to positively impact organizations and personal lives.

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You Don't Need a Title to Be…

Miller provides a method for putting personal accountability into daily action, which can bring astonishing results: problems get solved, barriers come down, service improves, teamwork grows, and people adapt to change.

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