In this, the second of Geoff Moore's classic three-part marketing series, Moore provides highly useful guidelines for moving products beyond early adopters and into the lucrative mainstream market. Updated for the HarperBusiness Essentials series with a new author's note. Once a product "crosses the chasm" it is faced with the "tornado," a make or break time period where mainstream customers determine whether the product takes off or falls flat. In Inside the Tornado, Moore details various marketing strategies that will teach marketers how reach these customers and how to take advantage of living inside the tornado in order to reap the benefits of mainstream adoption.

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Inside the Tornado: Strategi…

The Pulitzer Prize-winning author of "The Prize" joins a leading expert on the global marketplace to present an incisive overview of the risks and opportunities that are emerging as the balance of economic power shifts between government and the free market. of photos.

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COMMANDING HEIGHTS,THE R/E(C…

A revised and updated edition of How to master the art of selling, which educates on how to succeed in sales, including new information on using the latest research techniques and using e-mail and online resources to generate deals more quickly and efficiently 邦訳『営業の魔術』　営業の超プロとして大成功を収めた著者が、いかなる場面でも通用する営業の必須スキルを伝授。1980年の刊行以来、「営業マンのバイブル」として読み継がれた名著。営業成績を爆発的に好転させる1冊。6月24日日本経済新聞「広告欄 」に掲載。

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How to Master the Art of Sel…

In this guide to managing in professional environments, two renowned consultants show professional group managers lacking formal authority how to lead colleagues to peak performance. 15 tables.

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First Among Equals: How to M…

In "True Professionalism, " trusted business expert David Maister argues that providing the best and most efficient services to clients involves a personal commitment to self-improvement and meeting the needs of others. This invaluable guide book of insights and strategies is written for all professionals and firm leaders who wish to adhere to ethical, professional procedures, and make money while doing it.

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True Professionalism: The Co…

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Start Late, Finish Rich: A N…

(Book Jacket Status: Jacketed) Published in 1776, in the same year as the Declaration of Independence, "The Wealth of Nations" has had an equally great impact on the course of modern history. Adam Smith's celebrated defense of free market economies was written with such expressive power and clarity that the first edition sold out in six months. While its most remarkable and enduring innovation was to see the whole of economic life as a unified system, it is notable also as one of the Enlightenment's most eloquent testaments to the sanctity of the individual in his relation to the state.

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The Wealth of Nations: Intro…

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Execution: The Discipline of…

Revised, updated, and more relevant than ever, the bestselling business classic by two internationally renowned management theorists shows how companies of all sizes can become the most efficient organizations possible. 20 charts.

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Lean Thinking: Banish Waste …

The remarkable inside story of nation building in the 20th century is offered by the architect of Singapore's amazing economic miracle. Kuan Yew takes a hard look at the burgeoning economic and political might of China and its portents for the future.

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From Third World to First: S…

For the first time, the secrets, principles, and techniques of Eker's popular personal success seminars are captured on the page for readers across North America. Eker teaches people how to play the inner game of money so that they not only achieve financial success, but keep it once they have it.

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Secrets of the Millionaire M…

A humorous and valuable tour through modern statistics, these inspired cartoons simplify the confusing concepts of statistics for easier studying. Includes bibliography and index.

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Cartoon Guide to Statistics

Competitive Advantage" extends Porter's proven analytical techniques to the discreet activities of the individual firm, showing how to evaluate and improve a company's competitive position.

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Competitive Advantage: Creat…

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Raving Fans

Through the inspirational story of business leaders Peggy Sinclair and Andy Longclaw, Blanchard and Bowles reveal the secret of Gung Ho - a revolutionary technique to boost enthusiasm and performance and usher in astonishing results for any organization. The three principles of Gung Ho are the spirit of the Squirrel, the Way of the Beaver, and the Gift of the Goose. These three cornerstones of Gung Ho are surprisingly simple and yet amazingly powerful. Whether your organization consists of one or is listed in the Fortune 500, this book ensures Gung Ho employees committed to success. Gung Ho! also includes a clear game plan with a step-by-step outline for instituting these groundbreaking ideas.

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Gung Ho!: Turn on the People…

The authors of "Raving Fans, Gung Ho!" and "Big Bucks!" return with another winning guide--a blueprint for successful team building in any organization. Told as a parable, "High Five!" is the story of Alan Foster, who is fired because, as his boss puts it, "Alan, we need good producers but producers who are team players". By helping with his son's hockey team, Alan learns the magic of working together and that "none of us is as smart as all of us".

4,356円

High Five! None of Us Is as …

In this life-changing book, Scott reveals the often overlooked wisdom for achieving breakthrough success, as he powerfully and practically equips readers to apply Solomon's inspired wisdom to accomplish their business, relational, and spiritual purposes.

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The Richest Man Who Ever Liv…

Tracing the firm's beginnings in 1869 to its current status as world leader, "Goldman Sachs" is a rare and captivating look inside America's premier investment house and inside the financial world at its highest levels. of photos.

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Goldman Sachs: The Culture o…

This indispensable guide for the creative manager takes readers on a powerful, comprehensive, and illuminating tour through the fields of strategic management. The result is a brilliant, penetrating primer on business strategy that is, at the same time, immensely readable and fun.

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Strategy Safari: A Guided To…

The author of "Getting to Yes, " the bestselling classic on negotiation, provides definitive guidance on getting things done in groups . . . when you're not the boss.

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Getting It Done: How to Lead…

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Type Talk at Work (Revised):…

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Slack: Getting Past Burnout,…

From the co-author of the 2-million copy bestseller Getting to Yes, a state-of-the-art book on negotiation in the '90s. Featuring an all-new chapter to familiarize readers with the main concepts of Getting to Yes and other negotiation strategies, Getting Past No reveals how to turn adversaries into negotiating partners.

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Getting Past No: Negotiating…

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Only the Paranoid Survive: H…

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Customers for Life: How to T…

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Do What You Love, the Money …

The "New York Times" bestselling author of "The 21 Irrefutable Laws of Leadership" and "Thinking for a Change" adds to his list of books, audio lessons, workbooks and a Web site with this outline of practices guaranteed to result in success.

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Today Matters: 12 Daily Prac…

The champion of do-it-yourself investing offers a revolutionary new, risk-free paradigm for wealth building. The core of his approach, "Rule #1," is simple: Don't invest to make money; invest to not lose money. From that guiding principle others follow, as Town reveals new ways to achieve stellar returns.

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Rule #1: The Simple Strategy…

Senge's best-selling "The Fifth Discipline led "Business Week to dub him the "new guru" of the corporate world; here he offers executives a step-by-step guide to building "learning organizations" of their own.

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The Fifth Discipline Fieldbo…

'Jacobs' book is inspired, idiosyncratic and personal... It is written with verve and humor; for a work of embattled theory, it is wonderfully concrete, and its leaps are breathtaking.' - Richard Eder, Los Angeles Times.

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Cities and the Wealth of Nat…

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