Why are some countries rich and others poor? Why does a farmer in Sweden have a higher standard of living than a farmer in South Africa? Why does a schoolteacher in Switzerland earn more than one in Chicago? According to leading economic theorist John Kay, economic markets are key to the wealth or poverty of the world's nations. In Culture and Prosperity, Kay explores why market economies outperform socialist or centrally directed markets -- and why the imposition of market institutions often fails. His search for the truth about markets takes him from the shores of Lake Zurich to the streets of Mumbai, through theories of evolutionary psychology and moral philosophy to the flower market at San Remo and Christie's salesroom in New York. Witty, engaging, and grounded in cutting-edge economic theory, Culture and Prosperity is essential for understanding the state of the world today.

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Culture and Prosperity: Why …

A philosophy professor from Notre Dame offers an inspirational message of ancient wisdom as it could be applied to modern businesses.

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If Aristotle Ran General Mot…

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The Servant: A Simple Story …

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A Leader's Legacy

A candid and indispensable primer on all aspects of advertising from the man Time has called "the most sought after wizard in the business." 223 photos. 邦題　『「売る」広告 』　（海と月社 ） 「現代広告の父」オグルヴィがテクニックを伝授. 10月8日日本経済新聞・朝刊「広告欄 」に掲載

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Ogilvy on Advertising

Utilize your assets effectively, safely, and profitably.

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In a book reminiscent of the bestselling "Liar's Poker, Pit Bull" is a rare glimpse inside the high-pressure, high-stakes world of Wall Street by a fabulously successful trader.

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Pit Bull: Lessons from Wall …

The first book to expose how advertising and media attempts to control our thoughts and desires.

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The Hidden Persuaders

With a new Afterword by the author, this groundbreaking book offers the first hard research data on the consequences of turning young children into consumers.

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Born to Buy: A Groundbreakin…

By weaving firsthand stories about the challenges of policy making, Meyer takes a revealing look at the people and politics of the Fed, one of the world's most powerful institutions, by one of its governors.

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A Term at the Fed: An Inside…

Today's top experts in entrepreneurship deliver a streamlined, step-by-step guide for crafting effective business plans ""Timmons is one of the two most powerful minds in entrepreneurship in the nation." --Success Business""Plans That Work "arms entrepreneurs and small business owners with an easy-to-follow template for writing persuasive business plans, along with proven models that can be used to analyze potential business opportunities from initial idea to viable venture. This value-packed book will show both entrepreneurs and current business owners how to: Determine what to include in each plan, why, and for whom Recognize and avoid common pitfalls in the process Use the renowned "Timmons Model" to analyze potential business opportunities

3,344円

Business Plans That Work

3 Easy Steps to Fearless Investing Morningstar(R) Fearless Investing Series helps you overcome your fear of making investment mistakes. Workbooks in the series help you build skills progressively at you own pace. Look for other titles in the Fearless series covering funds, stocks, bonds, and portfolios. Morningstar(R) has been helping investors make better investing decisions for more than 20 years with independent information and analysis. Morningstar people are passionate about helping you invest successfully.

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Find the Right Mutual Fund: …

As one of the first books to distill the economics of information and networks into practical business strategies, this is a guide to the winning moves that can help business leaders--from writers, lawyers and finance professional to executives in the entertainment, publishing and hardware and software industries-- navigate successfully through the information economy.

6,336円

Information Rules: A Strateg…

During the '80s, Michael Milken at Drexel Burnham created the corporate raiders. He was the billionaire Junk Bond King. But, in the corner stood the U.S. District Attorney waiting to file criminal and racketeering charges.

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The Predators' Ball: The Ins…

No one knows the dynamics of a winning team better than Pat Riley, one of pro basketball's most successful coaches. The Winner Within is his game plan for team players in every aspect of life: business, family, or sports. Riley uses his own examples of success--in and out of sports--to show how any group can blend its talents to create lasting success.

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The Winner Within: A Life Pl…

A successful motivational management speaker offers an innovative approach to building collaborative relationships, both professional and personal. The author is a former judge for the California state agency that oversaw dispute resolution and collective bargaining for state employees. He has successfully mediated almost 2,000 disputes.

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Radical Collaboration: Five …

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The Leadership Practices Inv…

This book shows professionals--from lawyers and sales executives to management and financial consultants--how to create broad-based, profitable, and lasting relationships with their clients.

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Clients for Life: Evolving f…

ARE YOU READY FOR THE LEADERSHIP MOMENT?Merck's ROY VAGELOS commits millions of dollars to develop a drug needed only by people who can't afford it -- EUGENE KRANZ struggles to bring the Apollo 13 astronauts home after an explosion rips through their spacecraft -- ARLENE BLUM organizes the first women's ascent of one of the world's most dangerous mountains -- JOSHUA LAWRENCE CHAMBERLAIN leads his tattered troops into a pivotal Civil War battle at Little Round Top -- JOHN GUTFREUND loses Salomon Brothers when his inattention to a trading scandal almost topples the Wall Street giant -- CLIFTON WHARTON restructures a $50 billion pension system direly out of touch with its customers -- ALFREDO CRISTIANI transforms El Salvador's decade-long civil war into a negotiated settlement -- NANCY BARRY leads Women's World Banking in the fight against Third World poverty -- WAGNER DODGE faces the decision of a lifetime as a fast-moving forest fire overtakes his firefighting crew

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The Leadership Moment: Nine …

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Good to Great and the Social…

This text teaches students about the tasks of marketing: product development, methods of pricing, means of distinction, advertising, promotion, selling, and methods of business management. Each chapter contains a high-interest case study, and end-of-chapter materials include enrichment and extension features.

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Marketing Practices and Prin…

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Webworks: An Entrepreneurial…

Let students conduct their own career research with Exploring the World of Work: An Interactive Career Planner CD-ROM. Career Communications, Inc. and Glencoe/McGraw-Hill have created an innovative career exploration CD-ROM that any student can use, regardless of grade level.

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Exploring the World of Work …

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Heritage Home Center Advance…

Cassidy, a leading financial journalist and a staff writer at "The New Yorker, " relates the stories of Netscape, Yahoo!, America Online, Amazon.com, and other Internet companies. In a lively and entertaining narrative, he traces the rise of Internet stocks and the development of a populist stock market culture to the end of the Cold War.

3,009円

Dot.Con: How America Lost It…

Johnson, author of "Who Moved My Cheese?, " and his timeless guide reveals the unique secrets of salesmanship that can make anyone a success in all aspects of life and work. Behind every sale is a person, Johnson advises. Using the extraordinary One Minute methods, anyone can profit immeasurably by helping others to get what they want--and need.

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The One Minute Sales Person:…

Presenting the period from a historical perspective, noted journalist and financial reporter Mahar explores the remarkable Bull Market that began in 1982 and just ended in the early 2000s.

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Bull!: A History of the Boom…

The author presents a practical, real-world program based on seven key skills that will turn a small business into a world-class operation.

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E-Myth Mastery: The Seven Es…

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Confessions of a Wall Street…

A noted social commentator and trend analyst asserts that out-of-the-box thinking is distracting too many businesses from their core competencies, leading to a heightened reliance on consultants, market research, and competitive bluster.

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Get Back in the Box: How Bei…

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