As industries turn increasingly hostile, it is clear that strong brand-building skills are needed to survive and prosper. In David Aaker's book, Managing Brand Equity, managers discovered the value of a brand as a strategic asset and a company's primary source of competitve advantage. Now, in this compelling new work, Aaker uses real brand-building cases from Saturn, General Electric, Kodak, Healthy Choice, McDonald's, and others to demonstrate how strong brands have been created and managed.

5,544円

Building Strong Brands

8,958円

Employee Pensions: Policies,…

2,376円

25 Maneras de Ganarse a la G…

2,376円

Life Is Tremendous: Enthusia…

This is the book is for anyone who has ever dreamed of being a farmer. Practical and optimistic, You Can Farm gives prospective farmers a clear, step-by-step approach to turn their vision of a farm into a marketable reality. Illuminating both the pitfalls and the promise of farming, Salatin shows how you can make a living, and even a profit, by working the land. This readable guide is packed with advice that takes into account the whole farm, from getting along with neighbors to deep bedding livestock.

5,544円

You Can Farm: The Entreprene…

PRAISE FOR JOY AT WORK This is not your everyday leadership book about how to survive in the corporate jungle, or how to outfox the competition to build a bigger bank account. Dennis Bakke knows that business is not just about the bottom line. It's about

3,960円

Joy at Work: A Revolutionary…

32,489円

Bank Asset and Liability Man…

Many leaders remember those life-changing moments when it suddenly became crystal clear what had to be done to reach their organizations' goals. It wasn't until Pete Luongo was faced with that one epiphany in his life, a difficult period that required him to rebalance life's priorities and bring a new understanding to his work, that he recognized that all results are based upon behaviors appropriate to the circumstances. Through this understanding -- that actions are determined by specific, well-defined standards -- he developed a model for success, one that is both sustainable and that allows people to retain their personal dignity as they pursue their life plans. In this book, Luongo illuminates the ten most common obstacles to success and pairs them with the ageless principles that help readers overcome them. His straightforward advice, based on data and hard-won experience, provides an understandable and virtually guaranteed plan for improvement and achievement.

3,168円

10 Truths about Leadership: …

Using techniques taught at the Wizard of Ads Academy, a group of writers conjures words to match the power of 160 photos by amateur shutterbugs worldwide.

3,960円

Accidental Magic: The Wizard…

2,376円

Desarrolle El Lider Que Esta…

3,009円

The New Supervisor's Surviva…

This fascinating book is loaded with practical information designed to help you in the commodity market. The author's method...proven by his million dollar success...does not involve complicated math or subjective evaluation. There are two completely systematic methods; %R and Momentum. The essence fo these methods is that they tell you if the super powers are long or short; when the super powers expect a major move to start; what commodities are in true bull or bear markets; when to start buying and when to sell for gargantuan profits. This book is a must if you're a stock or commodity trader. It will expose to you an exciting new approach to trading and thinking--the same approach that has made Larry Williams a millionaire.

7,920円

How I Made $1,000,000 Tradin…

In this delightful, quick-to-read, business-management allegory, Donna M. Genett, Ph.D., uses an entertaining narrative about identical cousins, James and Jones, to introduce her successful six-step program for effective delegation. Whether you are the one delegating or you wish to help your boss become a better delegator, these six simple steps are guaranteed to lighten your workload and give you more time to focus on what's really important--on and off the job.

3,168円

If You Want It Done Right, Y…

Written for anyone who suffers from "time famine", this essential handbook provides simple, effective methods for successfully taking control of one's hours--and one's life. Smith shows how, by managing time better, anyone can lead a happier, more confident and fulfilled life.

2,851円

10 Natural Laws of Successfu…

4,435円

The Five Rules for Successfu…

In this #1 national bestseller--now fully revised and updated--Peter Lynch shows investors how to reap the rewards of managing their own investments. Lynch offers clear suggestions for establishing and maintaining a balanced portfolioof long-term and short-term stocks, bonds, and mutual funds.

3,326円

Beating the Street

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How to Talk So People Listen…

4,347円

We All Fall Down: Goldratt's…

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Strategy and the Fat Smoker:…

13,640円

Human Development Report 200…

Hamel and Prahalad offer a masterful blueprint for what a company must be doing today if it is to occupy the competitive high ground of tomorrow. By showing that the key to future industry leadership is to develop an independent point of view about tomorrow's opportunities and build capabilities that exploit them, the authors reveal an entirely new definition of what it means to be strategic--and successful.

4,435円

Competing for the Future

What are the links between slow US real wage growth, increased earnings inequality and trade? Lawrence deconstructs the gap between real blue-collar wages and labor productivity growth over the past quarter-century and estimates (a) how much of the gap is due to measurement issues and (b) how much higher these wages might have been if the distribution of income been kept constant. He also argues that while increased trade with developing countries may have played some part in causing greater wage inequality in the 1980s, surprisingly, over the past decade the impact has been too small to show up in aggregate wage data on inequality. Increases in income inequality and slow real wage growth since 2000 reflect strong profit growth. Increases in inequality over the past decade also have resulted from dramatic income gains for the top one percent of wage earners.

5,966円

Blue Collar Blues: Is Trade …

Ninety percent of businesses still fail to execute their strategies because their leaders do not understand how to break each strategy down into groups of activities and sequences of events that drive the company steadily toward its desired goal. Beyond that, managers often fail to prioritize these activities, assign responsibility for them, and decide on measures of their success. The authors argue that successful project design translates into successful strategic execution and that projects provide the critical link between knowing the strategy and living into it.

5,544円

Executing Your Strategy: How…

A hardcover bestseller now in paperback presents a management program that encourages employee leadership--which today's companies must have more of if they are to survive the coming decades.

3,168円

Flight of the Buffalo: Soari…

2,376円

ZIG ZIGLAR'S SECRETS OF CLOS…

A guide to ethical and empowering leadership for teachers and trainers in every field. In this inspirational and practical book are gathered some of the classic works of visionary management consultant and educator Robert K. Greenleaf. This volume includes his definitive work on developing servant-leadership in a university, Teacher as Servant. Along with that parable are two of his essays, "Life's Choices and Markers, " and the original version of "The Servant as Leader, " written for a student audience. Each provides a different but complementary perspective on servant-leadership and its relationship to the art of teaching and the act of learning. For this edition, the editors have added commentary to make the parable and essays even more useful to those interested in the teaching and practice of servant-leadership.

3,960円

The Servant-Leader Within: A…

Through rich analysis of the main characters in "The Death of a Salesman, The Secret Sharer, The Last Tycoon," and other stories, Badaracco addresses complex issues leaders face, such as the soundness of their vision, their readiness to take on responsibility, the depth of their compassion, and their ability to manage success.

5,544円

Questions of Character: Illu…

7,163円

Financial Management and Rec…

Private equity firms are snapping up brand-name companies and assembling portfolios that make them immense global conglomerates. They're often able to maximize investor value far more successfully than traditional public companies.

5,068円

Lessons from Private Equity …

4,276円

The Beginner's Guide to Real…

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