In his international bestseller "Leading Change," Kotter provided an action plan for implementing successful transformations. Now, he shines the spotlight on the crucial first step in his framework: creating a sense of urgency by getting people to actually see and feel the need for change.

4,752円

A Sense of Urgency

Tribes are everywhere, in companies large and small, and their members are hungry for connection, meaning, and change--in other words, for leadership. For the first time, explains Godin, everyone has an opportunity to lead, not just bosses. In "Tribes," he explains how.

3,643円

Tribes: We Need You to Lead …

Branding is done -- in today's business and marketing world, it's all about bottom-up co-creation to ensure real marketing effectiveness and product success. Marketing expert John Winsor makes a powerful case that instead of focusing on traditional branding efforts, companies must learn to use "co-creation" tools to work from the bottom up to create new products, services, and marketing strategies in collaboration with their customers. Today, it's all about getting out in the streets and spending time with the right customers, in their worlds, to create the essential foundations for breakthrough innovation. He takes readers deep into this new kind of customer-company relationship, providing useful case studies as well as practical step-by-step methods to engage these key voices in dialogues that fuel real innovation. Readers will learn how to develop a true bottom-up co-creation strategy and hone the intuition and inspiration that drive innovation. 出版社出荷ミニマムあり

2,534円

FLIPPED(P)

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Nuts!: Southwest Airlines' C…

GET YOUR LISTENER'S ATTENTION, KEEP HIS INTEREST, AND MAKE YOUR POINT -- ALL IN THIRTY SECONDS!"Milo Frank, America's foremost business communications consultant, shows you how to: * Focus your objectives* Utilize the "hook" technique* Use the secrets of TV and advertising writers* Tell terrific anecdotes that make your point* Shine in meetings, question-and-answer sessions, and more!Milo Frank's proven techniques give you the edge that successful people share -- the art of communicating quickly, precisely and powerfully!

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How to Get Your Point Across…

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El Talento Nunca Es Suficien…

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Navigating the Financial Blo…

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Bookkeeping Workbook for Dum…

In the face of widespread perceptions of abysmal customer service and disengaged employees--and all-too-real declining profit margins--the need for change is obvious. "Human Sigma" addresses this need with an exciting new method for managing customer-employee relations.

4,118円

Human SIGMA: Managing the Em…

An investment book that explains how to profit from mergers, bankruptcies, liquidations, spin-offs, and rights offerings.

3,484円

You Can Be a Stock Market Ge…

Design and Evaluation of Physical Security Systems, 2e, includes updated references to security expectations and changes since 9/11. The threat chapter includes references to new threat capabilities in Weapons of Mass Destruction, and a new figure on hate crime groups in the US. All the technology chapters have been reviewed and updated to include technology in use since 2001, when the first edition was published. Garcia has also added a new chapter that shows how the methodology described in the book is applied in transportation systems. College faculty who have adopted this text have suggested improvements and these have been incorporated as well. This second edition also includes some references to the author's recent book on Vulnerability Assessment, to link the two volumes at a high level. * New chapter on transportation systems * Extensively updated chapter on threat definition * Major changes to response chapter

19,131円

Design and Evaluation of Phy…

Whether leading in business, church, sports, or in the family, teamwork is essential. In this new book, the author of "The 21 Irrefutable Laws of Leadership" shows the importance of working together.

4,752円

The 17 Indisputable Laws of …

5,544円

The Opposable Mind: How Succ…

This short, snappy handbook counters the anti-tax, anti-government rhetoric that permeates American culture and reminds citizens why taxes lie at the heart of a functioning democracy.

3,555円

10 Excellent Reasons Not to …

From a legendary restaurateur comes an intimate and inspirational portrait of business, with hands-on experience, behind-the-scenes restaurant anecdotes, and the fascinating story of an unparalleled success in one of the worlds most unforgiving business arenas.

3,168円

Setting the Table

Why Michael Lewis, according to Malcolm Gladwell, "is the finest storyteller of our generation": Liar's Poker "So memorable and alive. . . . It's one of those rare works that encapsulate and define an era. . . . Remember the 1980s? When you want to recall this roaring decade, pick up a copy of Liar's Poker." -Fortune "Devastatingly funny." -New York Moneyball "The best business book Lewis has written. It may be the best business book anyone has written." -Mark Gerson, The Weekly Standard "A brilliantly told tale. . . . Michael Lewis's beautiful obsession with the idea of value has once again yielded gold." -Garry Trudeau 邦題　『世紀の空売り 世界経済の破綻に賭けた男たち』　（文藝春秋 ） 9月15日読売新聞・朝刊、朝日新聞・朝刊「広告欄 」に掲載。

2,970円

BIG SHORT,THE(H)

Ibarra presents a new model for career reinvention that flies in the face of everything readers may have learned from "career experts.

4,435円

Working Identity: Unconventi…

Elinor Ostrom here provides a unique body of empirical data to explore the conditions under which common-pool resource problems have been satisfactorily or unsatisfactorily solved.

7,656円

Governing the Commons: The E…

What sets this retirement book apart from all the others is its holistic approach to the fears, hopes, and dreams that retirees have about their retirement years. This international bestseller (over 110,000 copies sold) goes way beyond the numbers that is often the main focus of retirement planning in most retirement books. Readers can better envision their individual retirement goals, including where they want to live, what they want to do in retirement, and what they should do when they are still working to ensure that they have a happy retirement. There are many ingredients of a happy retirement and several retirement planning tools that help retirees plan for their retirement in new and more meaningful ways. One of the most powerful tools is The Get-a-Life Tree that you won't find in any other retirement books. In short, How to Retire Happy Wild, and Free helps readers create an active, satisfying, and happy retirement in a way such that they don't need a million dollars to retire.

3,484円

How to Retire Happy, Wild, a…

5,068円

Financial Intelligence for E…

Fully revised and updated-the go-to guide from an expert on international tradeDoing business across national borders is more profitable than ever. In the exhaustively revised fourth edition, "Import/Export" provides step-by-step guidance to show you how to take part in the booming world economy.

4,910円

Import/Export: How to Take Y…

In the tradition of "Your Money or Your Life" comes a book that provides a plan for both financial security and peace of mind. Kessel offers holistic financial advice' in [a] Buddhist-influenced debut promising both a better financial strategy and greater fulfillment and happiness.--"Publishers Weekly.

2,851円

It's Not about the Money: A …

"Sneaker Wars" presents the fascinating story of the enemy brothers behind two leading sports brands, Adidas and Puma, whose rivalry shaped the modern sports business.

3,484円

Sneaker Wars: The Enemy Brot…

The legendary auto executive and #1 bestselling author writes with unflinching honesty about issues ranging from job security and global competition to the war in Iraq and the problems faced by the auto industry.

3,009円

Where Have All the Leaders G…

The Palmers, known as The Money Couple, offer their proven techniques for helping couples learn to talk about finances in a healthy way.

2,376円

First Comes Love, Then Comes…

The award-winning human-rights activist and advisor to policymakers and presidential candidates delivers a 21st-century economic plan to rescue working-class Americans.

2,851円

The Green Collar Economy: Ho…

In this timely work, Chatzky shows readers how to navigate the critical challenges and universal conundrums of personal finance.

2,692円

Money 911: Your Most Pressin…

The small investor's step-by-step plan for low-risk, high-return investing, revised and updated to reflect recent changes in tax laws.

3,168円

How to Invest $50-$5,000: Th…

6,336円

The Inspiring Leader: Unlock…

Written by a seasoned financial writer, this official guide from "The Wall Street Journal" is filled with practical information, revealing what the current economic crisis means for readers' financial futures and what steps they can implement to protect themselves.

2,534円

The Wall Street Journal Guid…

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