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The latest book in the Michael E. Gerber franchise, "The E-Myth Enterprise" explores the requirement that any new business must meet: the satisfaction of its four primary influencers--its employees, customers, suppliers, and investors. "The E-Myth Enterprise" is an indispensable follow-up to "Awakening the Entrepreneur Within," showing would-be entrepreneurs how to put a promising idea to work and helping to transform their dream into reality. Next, readers can turn to "The E-Myth Revisited" for tried-and-true advice about avoiding the pitfalls that prevent most small business owners from succeeding. "The E-Myth Manager" provides essential guidance for the management of any business. Finally, "E-Myth Mastery" offers valuable advice on how to take an existing business to the next level of growth and opportunity. 著者マイケル・E・ガーバーは、20年間に亘ってスモールビジネスを対象にした経営コンサルティング活動を行ってきた。"E-Myth"シリーズの著作も本作で7冊目。アイデアはあるのに会社を軌道にうまく乗せることの出来ない起業家達に、実際的なアドバイスとトレーニングを施す。

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This book holds the secrets to acquiring money, keeping money, and making money earn more money.

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Chin-Ning Chu is one of the world's foremost experts on Asian business psychology, a frequent guest on "Larry King Live" and other high-profile TV shows. Now he shows how to apply ancient Chinese military wisdom to the competitive world of business today. "Could become the Think and Grow Rich of the 1990s".--Success magazine.

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Thick Face, Black Heart: The…

The "Greatest Business Book of All Time" (Bloomsbury UK), "In Search of Excellence" has long been a must-have for the boardroom, business school, and bedside table. Based on a study of forty-three of America's best-run companies from a diverse array of business sectors, "In Search of Excellence" describes eight basic principles of management -- action-stimulating, people-oriented, profit-maximizing practices -- that made these organizations successful. Joining the HarperBusiness Essentials series, this phenomenal bestseller features a new Authors' Note, and reintroduces these vital principles in an accessible and practical way for today's management reader.

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The new rule of marketing is that it doesn't matter if something is actually better or faster or more efficient. What matters is whether consumers believe the story. Godin teaches readers to create a story that fits the consumer's world view, a story they will intuitively embrace and share with friends.

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This revised and updated edition adds commentary on hot topics, including the current economic crisis, globalization, the economics of information, the intersection of economics and politics, and the history--and future--of the Federal Reserve.

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邦題　『交渉の達人 』　（日本経済新聞出版社 ） 豊富な例を通して、交渉の本質と具体的な対応を明快に解説 9月28日日本経済新聞・朝刊「広告欄 」に掲載

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Presented as a collective whole, here are a dozen articles that address the important issues of modern competition, from its relationship with environmental regulation to the counterintuitive role of geography in the global economy.

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