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The four principles that can help people overcome the brain's natural biases to make better, more informed decisions. The Heaths, the bestselling authors of "Made to Stick" and "Switch," tackle the thorny problem of how to overcome natural biases.

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Now in paperback: The acclaimed, bestselling exploration of one of the most contentious and hotly debated questions of our time: Why do some nations achieve economic success while others remain mired in poverty? Featured on C-Span.

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The Wealth and Poverty of Na…

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The leading authority on system dynamics explains this approach to organizational problem solving, emphasizing simulation models to understand issues such as fluctuating sales, market growth and stagnation, the reliability of forecasts and the rationality of business decision-making. The CD includes modeling software from Vensim, ithink, and PowerSim.

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." . . quite simply the best financial self-help book." ーーMoney Book Club, Book-of-the-Month Club In this new and updated edition of one of the biggest-selling financial-planning books ever, David Chilton simplifies the complex puzzles of personal finance and helps you achieve financial independence. With the help of his fictional barber, Roy, and a large dose of humor, Chilton shows you how to take control of your financial future--slowly, steadily, and with sure success. Chilton's plan (detailed in an entertaining story) is no get-rich-quick scheme, but it does make financial independence possible on nothing more than an average salary. This third edition has been updated with assistance from the Arthur Andersen Corporation, and covers the Taxpayer Relief Act of 1997 and other recent developments. Even if you consider yourself a financial "basket case," Chilton explains how you can easily put an effective financial plan into action.

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The Wealthy Barber, Updated …

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TOEICレベル　600以上程度　洋書仕入元が独自の基準で設定した点数になります。あくまで目安の数値になります

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BLINK(A)

Harvard Business Review shares today's most essential thinking on blockchain, explaining how to get the right initiatives started at a company and how to seize the opportunity of the coming blockchain wave.

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When a person goes to the boss with a problem and the boss agrees to do something about it, the monkey is off his back and onto the boss's. How can managers avoid these leaping monkeys? Here is priceless advice from three famous experts: how managers can meet their own priorities, give back other people's monkeys, and let them solve their own problems.

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The absorbing story of how the McIlhenny Company--a secretive, island-dwelling family business that clings to tradition--launched one of the hottest products of all time.

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The array of bottles is impressive, their contents finely tuned to varied tastes. But they all share the same roots in Mesoamerica's natural bounty and human culture. The drink is tequila--more properly, "mescal de tequila," the first mescal to be codified and recognized by its geographic origin and the only one known internationally by that name. In "ATequila! A Natural and Cultural History," Ana G. Valenzuela-Zapata, the leading agronomist in Mexico's tequila industry, and Gary Paul Nabhan, one of America's most respected ethnobotanists, plumb the myth of tequila as they introduce the natural history, economics, and cultural significance of the plants cultivated for its production. Valenzuela-Zapata and Nabhan take you into the agave fields of Mexico to convey their passion for the century plant and its popular by-product. In the labor-intensive business of producing quality mescal, the cultivation of "tequila azul" is maintained through traditional techniques passed down over generations. They tell how "jimadores" seek out the mature agaves, strip the leaves, and remove the heavy heads from the field; then they reveal how the roasting and fermentation process brings out the flavors that cosmopolitan palates crave. Today in Oaxaca it's not unusual to find small-scale mescal-makers vending their wares in the market plaza, while in Jalisco the scale of distillation facilities found near the town of Tequila would be unrecognizable to old JosA(c) Cuervo. Valenzuela-Zapata and Nabhan trace tequila's progress from its modest beginnings to one of the world's favored spirits, tell how innovations from cross-cultural exchanges made fortunes for Cuervo and other distillers, and explain howthe meteoric rise in tequila prices is due to an epidemic--one they predicted would occur--linked to the industry's cultivation of just one type of agave. The tequila industry today markets more than four hundred distinct products through a variety of strategies that heighten the liquor's

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Tequila!: A Natural and Cult…

Galbraith's classic on the "economics of abundance" is, in the words of the New York Times, "a compelling challenge to conventional thought." With customary clarity, eloquence, and humor, Galbraith cuts to the heart of what economic security means (and doesn't mean) in today's world and lays bare the hazards of individual and societal complacence about economic inequity. While "affluent society" and "conventional wisdom" (first used in this book) have entered the vernacular, the message of the book has not been so widely embraced--reason enough to rediscover The Affluent Society.

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The Affluent Society

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