In this entertaining and thought-provoking book, Tony Alessandra and Michael O'Connor argue that the "Golden Rule" is not always the best way to approach people. Rather, they propose the Platinum Rule: "Do unto others as "they'd" like done unto them". In other words, find out what makes people tick and go from there.

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The Platinum Rule: Discover …

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The best sales people don't build customers-they challenge them. Based on a quantitative study of more than 6,000 sales reps in multiple industries and geographies, "The Challenger Sale" argues that classic relationship building isn't enough, especially when it comes to selling complex, large-scale solutions. It turns out every sales rep in the world falls into one of five distinct profiles: the hard worker, the problem solver, the challenger, the relationship builder, and the lone wolf. While most of these reps can deliver average sales performance, only one-the challenger- consistently outperforms the others. The authors' research shows that customers will reward suppliers who can deliver a new perspective during the sales process and reframe their expectations. The book explains how to deliver a distinctive purchase experience that drives higher levels of customer loyalty and, ultimately, greater growth.

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The Challenger Sale: Taking …

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Carlson shows readers how to interact more peaceably and joyfully with colleagues, clients, and bosses and reveals tips to minimize stress and bring out the best in themselves and others.

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Drawing on cutting-edge neuroscience and psychology, the author shows how the difference between good and bad decision-making has nothing to do with how much information can be processed quickly, but on the few particular details on which people focus.

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Blink: The Power of Thinking…

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The Thinking Machine: Jensen…

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ESSENTIAL DRUCKER,THE(B)

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The Diary of a CEO: The 33 L…

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It's Not Luck

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Designing Your New Work Life…

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Security Analysis, Seventh E…

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Humanocracy: Creating Organi…

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Dumb Money: The Gamestop Sho…

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The three volumes address what Georges Bataille sees as the paradox of utility: namely, if being useful means serving a further end, then the ultimate end of utility can only be uselessness.

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The Accursed Share, Volumes …

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Think and Grow Rich for Wome…

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The Accursed Share provides an excellent introduction to Bataille the philosopher.

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The Accursed Share, Volume I

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