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The now-classic "Metaphors We Live By" changed our understanding of metaphor and its role in language and the mind. Metaphor, the authors explain, is a fundamental mechanism of mind, one that allows us to use what we know about our physical and social experience to provide understanding of countless other subjects. Because such metaphors structure our most basic understandings of our experience, they are "metaphors we live by"--metaphors that can shape our perceptions and actions without our ever noticing them. In this updated edition of Lakoff and Johnson's influential book, the authors supply an afterword surveying how their theory of metaphor has developed within the cognitive sciences to become central to the contemporary understanding of how we think and how we express our thoughts in language.

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A bona fide publishing phenomenon, Lynne Truss's now classic #1 "New York Times" bestseller "Eats, Shoots & Leaves" makes its paperback debut after selling over 3 million copies worldwide in hardcover.

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A far-reaching philosophical investigation into the persistence and disappearance of speech, in individuals and in linguistic communities.

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Thirty years ago my older brother, who was ten years old at the time, was trying to get a report on birds written that he'd had three months to write. It was due the next day. We were out at our family cabin in Bolinas, and he was at the kitchen table close to tears, surrounded by binder paper and pencils and unopened books on birds, immobilized by the hugeness of the task ahead. Then my father sat down beside him, put his arm around my brother's shoulder, and said, 'Bird by bird, buddy. Just take it bird by bird.'

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TOEICレベル　730以上程度　洋書仕入元が独自の基準で設定した点数になります。あくまで目安の数値になります 『人を動かす』など自己啓発本で多くの驚異的ベストセラーを書いたデール・カーネギーによる話し方入門。邦訳題『人を動かすスピーチの極意』。

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For students, aspiring novelists, and writers of memos, emails, PowerPoint presentations, and more come 50 indispensable, memorable, and usable tools from the vice president and senior scholar at the Poynter Institute.

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In this classic, the world's expert on language and mind lucidly explains everything you always wanted to know about language: how it works, how children learn it, how it changes, how the brain computes it, and how it evolved. With deft use of examples of humor and wordplay, Steven Pinker weaves our vast knowledge of language into a compelling story: language is a human instinct, wired into our brains by evolution. "The Language Instinct" received the William James Book Prize from the American Psychological Association and the Public Interest Award from the Linguistics Society of America. This edition includes an update on advances in the science of language since "The Language Instinct" was first published.

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In his first book since the bestselling Fermat's Enigma, Simon Singh offers the first sweeping history of encryption, tracing its evolution and revealing the dramatic effects codes have had on wars, nations, and individual lives. From Mary, Queen of Scots, trapped by her own code, to the Navajo Code Talkers who helped the Allies win World War II, to the incredible (and incredibly simple) logisitical breakthrough that made Internet commerce secure, The Code Book tells the story of the most powerful intellectual weapon ever known: secrecy. Throughout the text are clear technical and mathematical explanations, and portraits of the remarkable personalities who wrote and broke the world's most difficult codes. Accessible, compelling, and remarkably far-reaching, this book will forever alter your view of history and what drives it. It will also make yo wonder how private that e-mail you just sent really is.

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The Code Book: The Science o…

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This is the book that generations of writers have relied upon for timeless advice on grammar, diction, syntax, and other essentials. In concise terms, it identifies the principal requirements of proper style and common errors.

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邦訳題『TEDトーク 世界最高のプレゼン術』（新潮社刊）。ビル・ゲイツ、アル・ゴア、ボノ、シェリル・サンドバーグ…。世界中の様々なプレゼンターが最上級のプレゼンを披露してきたTEDカンファレンスは、注目を集めている。人気上位にランクインしたTEDトークを徹底分析、その極意を明らかに。

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