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Celebrating the 75th anniversary of the original landmark bestseller, this new edition is an up-to-date adaptation of Carnegie's timeless prescriptions for the digital age. This book is a must-have guide for anyone who wants to find success on Facebook, LinkedIn, Twitter, and any social media format today and in the future. ビジネス・自己啓発書の代表的作品デール・カーネギー著『人を動かす』の改訂増補版。タイトルの通り、現在のIT社会において原著の精神をいかに活かすかを問うたもの。原著者は1995年に没した。

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A McGraw-Hill Advertising Classic"A Technique for Producing Ideas "reveals a simple, sensible idea-generation methodology that has stood the test of time.First presented to students in 1939, published in 1965, and now reissued for a new generation of advertising professionals and others looking to jump-start their creative juices, this powerful guide details a five-step process for gathering information, stimulating imagination, and recombining old elements into dramatic new ideas.

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An MIT Professor's pathbreaking book on building "learning organizations" -- corporations that overcome inherent obstacles to learning and develop dynamic ways to pinpoint the threats that face them and to recognize new opportunities. Not only is the learning organization a new source of competitive advantage, it also offers a marvelously empowering approach to work, one which promises that, as Archimedes put it, "with a lever long enough... single-handed I can move the world.

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The Theory of Moral Sentiments, " Smith's first and in his own mind most important work, outlines his view of proper conduct and the institutions and sentiments that make men virtuous. Here he develops his doctrine of the impartial spectator, whose hypothetical disinterested judgment we must use to distinguish right from wrong in any given situation. We by nature pursue our self-interest, according to Smith. This makes independence or self-command an instinctive good and neutral rules as difficult to craft as they are necessary. But society is not held together merely by neutral rules; it is held together by sympathy. Smith argues that we naturally share the emotions and to a certain extent the physical sensations we witness in others. Sharing the sensations of our fellows, we seek to maximize their pleasures and minimize their pains so that we may share in their joys and enjoy their expressions of affection and approval.

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ドイツのアート系ビジュアル出版社"TASCHEN"はこちら眺めているだけでも楽しい！海外Visual Bookをご紹介！

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Mastery

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