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You've got your hands on one of the greatest marketing manuals ever written--the classic that defines the strategies, plans, and campaigns of today's marketing battlefield. Marketing is war. To triumph over the competition, it's not enough to target customers. Marketers must take aim at their competitors--and be prepared to defend their own turf from would-be attackers at all times. This indispensable guide gives smart fighters the best tactics--defensive, offensive, flanking, and guerrilla. It's the book that wrote the new rules! Praise For "Marketing Warfare": "By far the most valuable and exiting business book to come along in years."--Glamour "Had Coca-Cola only listened to Trout and Ries, it would have known that to tamper with the Real Thing would be to court disaster."--New York "Chock-a-block with examples of successful and failed marketing campaigns. . .Makes for a very interesing and relevant read."--USA Today

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The ASTD Handbook of Trainin…

A quick introduction on how to use Lean Six Sigma toimprove your workplace, meet your goals, andbetter serve your customers.Lean Six Sigma combines the two most important improvement trends of our time: making work "better" (using Six Sigma) and making work "faster" (using Lean principles). In this plain-English guide, you'll discover how this remarkable quality improvement method can give you the tools to identify and eliminate waste and quality problems in your own work area.Packed with diagrams, cartoons, and real-life examples, "What is Lean Six Sigma?" reveals the "four keys" of Lean Six Sigma and how they apply to your own job: Delight your customers with speed and quality Improve your processes Work together for maximum gainBase decisions on data and facts You'll see the big picture of what your company hopes to gain with Lean Six Sigma, how it may affect your work area, and what it can mean to you personally.

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A proven system for improving your own work and for working better in a teamUsed by such organizations as the Walt Disney Company, Silicon Graphics, the Federal Reserve Bank, and the CIA, the Enneagram is a proven psychological system based on nine number types that helps people achieve self-awareness and develop strategic approaches to interpersonal interactions. In "Bringing Out the Best in Yourself at Work," Enneagram teacher and business consultant Ginger Lapid-Bodga shows professionals how to apply this popular tool to their work as a way to improve their productivity and help them build positive relationships among coworkers. This practical guide explains how to use the Enneagram to: Communicate more effectivelyProvide constructive feedback Prevent and resolve conflict Bring out their strongest leadership skills Discover methods for professional developmentWork better in teams

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Bringing Out the Best in You…

Vince Lombardi is considered by most to be the greatest NFL coach ever. His leadership and motivational skills drove the Green Bay Packers to four NFL titles in seven years, an amazing record that has yet to be equaled. "The Lombardi Rules "examines the strategies and techniques that Lombardi followed to achieve his unprecedented success. Especially valuable in today's take-no-prisoners business environment, it provides an insider's look at Lombardi's remarkable methods and how they can be transformed to any field or endeavor.

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The Lombardi Rules: 25 Lesso…

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The Millionaire Real Estate …

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The Toyota Way Fieldbook

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Wooden on Leadership: How to…

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Words That Sell, Revised and…

Keen insight on the transformational power of Starbucks."-Dr. Jackie Freiberg, bestselling coauthor, "Guts!" and "Nuts!" "Practical, proven ideas and strategies that you can apply immediately."-Brian Tracy, bestselling author of "Million Dollar Habits" How did Starbucks turn a cup of coffee into a worldwide business phenomenon? With unique access to Starbucks personnel and resources, Joseph Michelli isolated the 5 key leadership principles that transformed an ordinary idea into an extraordinary experience. Principle 1: Make It Your Own Principle 2: Everything Matters Principle 3: Surprise and Delight Principle 4: Embrace Resistance Principle 5: Leave Your Mark

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The Starbucks Experience: 5 …

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Lean Six SIGMA for Supply Ch…

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From HomeFixers, one of the country's leading real estate investment firms, and the people behind the bestselling Millionaire Real Estate series comes a foolproof guide to turning profits by flipping houses, one of the most popular investment techniques in real estate today.

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Flip: How to Find, Fix, and …

After nearly 25 years, the turtles come out of their shells. "Way of the Turtle" takes a never-before-seen look at the legendary Turtle Traders and the famous experiment that made them millions. Curtis Faith, the most successful member of this elite group, breaks the silence to reveal the rules, timing, risks, rewards, and secrets to his biggest trades and 100 percent annual returns. Sharing behind-the-scenes insights and step-by-step techniques, Faith shows how you can use the Turtle Way to achieve enormous profits-whatever your skill level. "The most successful turtle was apparently Curtis Faith. Trading records show that Mr. Faith, who was only 19 when he started the program, made about $31.5 million in profits for Mr. Dennis."-Stanley W. Angrist, "The Wall Street Journal

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Way of the Turtle: The Secre…

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Gerber's first book, "The E-Myth", changed the lives of thousands of small-business owners. Now he provides a simple, direct, and practical book that proposes a new business model of anti-management management.

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The E-Myth Manager: Why Most…

This is by far the best thing I've ever read about negotiation. It is equally relevant for the individual who would like to keep his friends, property, and income and the statesman who would like to keep the peace. --John Kenneth Galbraith

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Getting to Yes: Negotiating …

Two well-respected management experts deliver an authoritative manual that provides valuable insights for turning conflicts in the workplace into productive working relationships.

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Working with You Is Killing …

Based on hundreds of solid ideas that really work, Levinsons philosophy has given birth to a new way of learning about market share and how to gain it. In this completely updated and expanded fourth edition, he offers a new arsenal of weaponry for small-business success in the next century.

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Guerrilla Marketing: Easy an…

These stories describe the radical journal of creating a life with purpose, hope, and belonging. In Finding Our Way Home Noe draws from her experience as co-founder and program director at Samaritan Inns, an organization serving addicted and homeless men and women. Reading these stories can lead you to awareness of your own additions and divine love, a journey that can lead you home.

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Finding Our Way Home: Addict…

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Practical Guide to Psychic S…

EXPLORE THE SACRED ARCHITECTURE OF YOUR BODY AND PSYCHEAs portals between the physical and spiritual planes, chakras represent the sacred architecture of your body and psyche. This classic introduction to the chakras, which has sold over 100,000 copies, has been completely updated and expanded. In addition to revised chapters on relationships, evolution, healing, and divination, it includes a new section on raising children with healthy chakras.Wheels of Life takes you on a wondrous journey through the progressively transcendent levels of consciousness. View this ancient metaphysical system by the light of new metaphors: quantum physics, elemental magic, and the Kabbalah. Learn how to explore your own chakras using poetic meditations, physical expression, and visionary art.

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Wheels of Life: A User's Gui…

The author of "100 Ways to Motivate Yourself" now offers a book designed to help break down negative barriers and let go of pessimistic thoughts.

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Reinventing Yourself: How to…

This ground-breaking bestseller reveals for the first time how the mighty and mysterious Federal Reserve actually operates--and how it manipulated and transformed both America's economy and the world's during eight crucial years.

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Secrets of the Temple: How t…

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X-Teams: How to Build Teams …

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El Libro de Urantia / The Ur…

This book shows how to maintain a joyful view of life and how to transform habit patterns.

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The Art of Joyful Living

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