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The latest book in the Michael E. Gerber franchise, "The E-Myth Enterprise" explores the requirement that any new business must meet: the satisfaction of its four primary influencers--its employees, customers, suppliers, and investors. "The E-Myth Enterprise" is an indispensable follow-up to "Awakening the Entrepreneur Within," showing would-be entrepreneurs how to put a promising idea to work and helping to transform their dream into reality. Next, readers can turn to "The E-Myth Revisited" for tried-and-true advice about avoiding the pitfalls that prevent most small business owners from succeeding. "The E-Myth Manager" provides essential guidance for the management of any business. Finally, "E-Myth Mastery" offers valuable advice on how to take an existing business to the next level of growth and opportunity. 著者マイケル・E・ガーバーは、20年間に亘ってスモールビジネスを対象にした経営コンサルティング活動を行ってきた。"E-Myth"シリーズの著作も本作で7冊目。アイデアはあるのに会社を軌道にうまく乗せることの出来ない起業家達に、実際的なアドバイスとトレーニングを施す。

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Here in a short, compact and concise format is the basics of how to persuade more people more effectively, more ethically, and more often. Ziglar draws from his fundamental selling experiences and shows that while the fundamentals of selling may remain constant, sales people must continue learning, living, and looking: learning from the past without living there; living in the present by seizing each vital moment of every single day; and looking to the future with hope, optimism, and education. His tips will not only keep your clients happy and add to your income, but will also teach you ideas and principles that will, most importantly, add to the quality of your life. Content drawn from "Ziglar on Selling.

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