In the first trade paperback edition of his national bestseller, Pulitzer Prize-winning author Studs Terkel presents "the real American experience" ("Chicago Daily News")--"a magnificent book. . . . A work of art. To read it is to hear America talking" ("Boston Globe").

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Meet a genuine American folk hero cut from the homespun cloth of America's heartland: Sam Walton, who parlayed a single dime store in a hardscrabble cotton town into Wal-Mart, the largest retailer in the world. The undisputed merchant king of the late twentieth century, Sam never lost the common touch. Here, finally, inimitable words. Genuinely modest, but always sure if his ambitions and achievements. Sam shares his thinking in a candid, straight-from-the-shoulder style. In a story rich with anecdotes and the "rules of the road" of both Main Street and Wall Street, Sam Walton chronicles the inspiration, heart, and optimism that propelled him to lasso the American Dream.

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A McGraw-Hill Advertising Classic"A Technique for Producing Ideas "reveals a simple, sensible idea-generation methodology that has stood the test of time.First presented to students in 1939, published in 1965, and now reissued for a new generation of advertising professionals and others looking to jump-start their creative juices, this powerful guide details a five-step process for gathering information, stimulating imagination, and recombining old elements into dramatic new ideas.

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In this classic about economics, freedom, and the relationship between the two, Milton and Rose Friedman explain how our freedom has been eroded and our prosperity undermined through the explosion of laws, regulations, agencies, and spending in Washington, and how good intentions often produce deplorable results when government is the middleman. The Friedmans also provide remedies for these ills--they tell us what to do in order to expand our freedom and promote prosperity.

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Quit Like a Millionaire: No …

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A black swan is an event, positive or negative, that is deemed improbable yetcauses massive consequences. In this groundbreaking and prophetic book, Talebshows in a playful way that black swan events explain almost everything aboutour world. 邦題　『強さと脆さ』　（ダイヤモンド社 ）金融システムは起こりうる問題全ての根源。「ブラック・スワン」の著者が、ブラック・スワンが育つ危険領域を明らかにし、対処の具体的方法を示す。ビジネスマン必読。 11月29日日本経済新聞「広告欄 」に掲載

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Michael E. Porter unravels the rules that govern competition and turns them into powerful analytical tools to help management interpret market signals, forecast the direction of industry development, and position any company to compete more successfully.

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Customer Success: How Innova…

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The best sales people don't build customers-they challenge them. Based on a quantitative study of more than 6,000 sales reps in multiple industries and geographies, "The Challenger Sale" argues that classic relationship building isn't enough, especially when it comes to selling complex, large-scale solutions. It turns out every sales rep in the world falls into one of five distinct profiles: the hard worker, the problem solver, the challenger, the relationship builder, and the lone wolf. While most of these reps can deliver average sales performance, only one-the challenger- consistently outperforms the others. The authors' research shows that customers will reward suppliers who can deliver a new perspective during the sales process and reframe their expectations. The book explains how to deliver a distinctive purchase experience that drives higher levels of customer loyalty and, ultimately, greater growth.

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The Challenger Sale: Taking …

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The Little Book of Trading O…

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